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At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers users to perform at a higher level through a deeper understanding of their bodies and daily lives.
We’re seeking a visionary Creative Director, Brand at WHOOP to lead a multidisciplinary brand creative team across copy, design, and video. This role will be the driving force behind our best-in-class brand, delivering equally on high-visibility advertising campaigns that generate heat and awareness, as well as the day-to-day needs of our marketing channels. You’re equal parts creative and strategic, low ego and high impact, and visionary and executional. We’re excited to add a leader to magnify the work of an incredible team.
RESPONSIBILITIES:
- Articulate a clear creative vision that aligns with brand and company goals – and lead the team to deliver upon it in every touch point
- Champion creative excellence and elevate the team’s output by maintaining a high bar of excellence
- Lead the creative process from concept to execution, understanding how to balance creative output with best practices and business needs
- Deliver razor sharp creative thinking and creative strategy, challenging briefs and executions in pursuit of the best solution
- Inspire, mentor, and develop team talent and team culture. You’re a coach at heart and champion team growth at every turn.
- Possess a deep understanding of key marketing metrics and an understanding of how to evaluate creative performance against it
- Be a cultural leader who collaborates cross functionally in the Marketing org and beyond to help everyone become a true steward of the brand
- Relentlessly pursue brand standards and consistency across messaging, visual identity, tone, and storytelling
- Drive innovation and experimentation, exploring new tools, formats, executions, and techniques in a constant pursuit of better. Introduce and leverage AI tools for creative efficiency and experimentation as the space continues to evolve.
- Collaborate with leadership to understand business needs and objectives, and our customer target to inform our creative direction
- Bring a deep network of external freelancers, partners, and agencies to the table to serve as an extension of our team and support our output
- Manage a creative budget, finding efficiencies and optimal resource management
- Oversee campaigns from concept to execution, helping manage the end-to-end production process
QUALIFICATIONS:
- 10+ years experience leading diverse global creative teams including designers, copywriters, videographers, and editors. Direct experience in D2C, sports, health, and lifestyle preferred.
- Proven experience marrying the quantitative with the creative, using results to drive creative outcomes
- Experience managing in-house brands, including supporting work for all of the requisite channels
- High-performing manager with experience building high-functioning, multi-disciplinary global teams
- Proficiency in design tools and well-versed in all marketing platforms
- Background localizing creative work and executions to support local market needs
- Moves quickly and intentionally and carries oneself with no ego
- A passion for building a generational brand and a best-in-class team
