Director of Brand Management

Noom is on a mission to help people live better, longer. We’re a consumer-led digital health company, connecting people to content, coaching, community, and clinicians, to build lasting habits and live healthier lives. We’re a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, you’ll see the impact of your work on the world.

Our Marketing Team
The Brand team defines how Noom shows up in culture and in the lives of millions of members. We steward our masterbrand, evolve our positioning as our product portfolio grows, and ensure our voice is distinctive, trusted, and rooted in behavioral science. As Noom expands across whole-person health—including weight, GLP-1 support, longevity, and beyond—our Brand team ensures we build long-term equity while driving meaningful business impact. We partner closely with Growth, Product, Creative, Media, and Executive Leadership to translate strategy into culturally resonant storytelling.

About the Role
As we continue to grow, we’re seeking a Director of Brand to define and evolve Noom’s long-term brand architecture, positioning, and integrated expression across all consumer touchpoints. 

You will serve as the strategic steward of Noom’s brand—grounding decisions in consumer insight, translating business objectives into compelling narratives, and ensuring consistency across the full customer journey. From brand health and research to 360° campaigns and celebrity partnerships, you will drive the strategy that builds durable brand equity and measurable business impact.

You Will

• Own Noom’s brand strategy and long-term roadmap, leveraging brand health tracking, consumer research (including CEPs and psychographics), and market insights to define positioning, messaging priorities, and narrative evolution.
• Lead the development and stewardship of Noom’s masterbrand and portfolio architecture, ensuring clarity, differentiation, and consistency across product lines and touchpoints.
• Translate high-level strategy into inspiring creative briefs and integrated 360° campaigns, overseeing agency partnerships, major ATL initiatives, and end-to-end production.
• Deliver executive-level storytelling and quarterly brand updates that clearly articulate performance, opportunities, and strategic direction.
• Define and guide celebrity, ambassador, influencer, and strategic partnership frameworks to ensure cultural relevance and authentic brand expression.
• Partner cross-functionally with Growth, Product Marketing, Media, and Creative to align brand, media, and performance strategies for maximum impact, while managing brand and production budgets responsibly.

About You
If you’re interested in shaping the future of health by building a culturally resonant, insight-driven brand that influences millions, this role may be for you!

You Have

• 10+ years of experience in brand strategy or brand marketing, including director-level ownership within a high-growth, consumer-facing or digital-first organization.
• Deep expertise in brand architecture, positioning, and research-driven strategy, with the ability to translate insights into clear, actionable brand direction.
• A strong track record of leading integrated brand campaigns and managing creative agency partners to deliver high-impact, upper-funnel work.
• Experience overseeing large-scale creative production and managing brand and talent budgets.
• Executive presence and exceptional communication skills, with experience presenting strategy and performance to senior leadership.
• Proven ability to influence and align cross-functional stakeholders without direct people management responsibility.
• A sharp strategic mindset paired with strong creative instinct and cultural fluency.

What Makes This Job Amazing

• Shape the identity and long-term trajectory of a mission-driven brand transforming whole-person health.
• Lead culture-shaping campaigns and partnerships that influence millions of consumers.
• Work at the highest levels of brand strategy while remaining closely connected to creative execution.
• Drive measurable business impact through storytelling, insight, and integrated thinking.

Compensation Package

• The US base salary range for this full-time position is $170,000-$200,000.
• This range reflects the minimum and maximum salary target for the position for US-based candidates, at the time of posting. The actual salary offer is based on factors including relevant experience and training, assessment of functional skills and behavioral competencies, and location, among others.
• Other elements of Noom’s Compensation Package
• Noom offers a comprehensive and generous total rewards package. This generally includes a discretionary performance-based bonus, stock awards, healthcare, disability & retirement benefits, paid holidays and paid leave, and various wellness programs, etc.

Location

• This position is a hybrid role, with 2 days per week on-site required in our New York City office.

More About Noom

Noom is a leading whole-person health platform on a mission to help people live better, longer. We combine personalized medication with the science of behavior change and psychology, to help people build lasting habits and live longer, healthier lives. With nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, and more, we serve millions through health plans, employers, and direct-to-consumer offerings. As a trailblazer in the world of health and wellness, Noom makes healthy living easy, fun, and deeply rewarding.

We’re more than a health tech company—we’re a movement. This belief extends to our culture: we empower our people to think big, act boldly, and take pride in their contributions to shaping the future of health. With a strong remote culture, as well as offices in NYC and Princeton, we’ve been named one of the Best Places to Work by Inc., Fortune, Glassdoor, and Quartz—including honors for technology and diversity.

Join us in shaping the future of health. Whether you’re remote or in-office, you’ll be part of a passionate, mission-driven team working to make the world a healthier place—one habit at a time.

Noom is proud to be an Equal Opportunity Employer, and all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities.

To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Please ignore any messaging or communication from other domains (e.g. @noom.team). Noom will never ask you for personal payment, require you to purchase equipment, conduct an interview process or messaging exchange via Microsoft Teams, or extend a job offer without the completion of a multi-step interview process featuring a combination of phone, Zoom, and in-person interviews, as well as references. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to apply directly through our website.