Head of Marketing

We’re on a mission to help every athlete run faster, stronger, and more resiliently by building the world’s smartest running shoe. Our team includes ex-Nike execs, ex-Garmin engineers, world-class running coaches, and leading PhDs in biomechanics, biomedical engineering, and AI.We’re launching our first product, the Avelo Supertrainer One, this fall. We are seeking a marketing leader to take the product to market. You’ll work with the founding team to lead marketing, acquire customers and build advocacy.

This is a fractional role to start, transitioning to full-time within 3-6 months.

What you’ll own

• Brand strategic execution including identity and messaging.
• Full-funnel marketing across organic, community, partnership, retail, and paid media channels.
• Content strategy and creation.
• Achieving revenue, LTV, CAC and retention goals.
• Analytics and reporting infrastructure that drives decision making.
• Building a high-performing marketing team.

Who you are

• You have 5-7+ years of experience, including full-funnel experience at an early-stage consumer brand.
• You’ve built and led marketing teams.
• You’re energized by fast-paced, early-stage building, and comfortable in a player-coach role.

Even better if you

• Have experience in and are passionate about the running market.
• Are a runner.