Marketing Director

Why This Role & Why Now

The health, fitness, and wellness industry is booming now exceeding $5 trillion globally, with boutique fitness continuing to outpace traditional gyms. Technology-driven fitness is reshaping how people train, and Electro-Muscle Stimulation (EMS) is one of the fastest-growing modalities worldwide.

Body20 is leading the EMS revolution in the U.S. with 60+ open studios and rapid expansion ahead. We’ve proven the concept; now we’re focused on owning the EMS category, strengthening our local marketing playbook, and helping every franchise owner succeed.

If you’re passionate about scaling a proven concept, energized by technology-driven fitness, and ready to help define the future of EMS training in the U.S., this is your opportunity to make a national impact.

Position Overview

This is a dynamic, roll-up-your-sleeves leadership role for a results driven marketer who can align brand vision with performance metrics and franchise success.  As the Marketing Director, you will play a pivotal role in shaping how the BODY20 brand scales nationally while empowering franchise owners to thrive in their local markets.

In this role, you’ll build and refine scalable marketing systems that enable more than 60+ and growing studios to attract, convert, and retain members effectively. You’ll also develop and launch integrated, data-driven campaigns designed to generate high-quality leads, transform trials into loyal members, and strengthen long-term retention across the network.

Equally important, you’ll partner closely with franchise owners, serving as both coach and collaborator to help them execute high-impact, hyper-local marketing strategies that combine digital precision with grassroots creativity. Together, you’ll elevate the Body20 brand experience and drive consistent performance across every market.

Key Responsibilities

Brand & Growth Strategy

• Strengthen and execute strategies that drive brand awareness, lead generation, and member retention at scale.
• Position Body20 as the leader in EMS training, owning the conversation around this transformative fitness technology.
• Support national initiatives while helping studios adapt to local markets.

Campaign Creation & Execution

• Plan and run multi-channel campaigns (paid social, digital ads, email, SMS, content, local activation) that bring in leads and convert them to members.
• Create and refine scalable marketing systems and playbooks that franchisees can easily implement including local social media guidance, ad templates, offer structures, and event strategies.
• Work with designers, content creators, and agencies to deploy campaigns and assets ensuring they are on-brand and performance-driven.

Franchisee Partnership & Presentation

• Be the go-to marketing coach for franchise owners: help them understand and execute hyper-local digital and grassroots marketing that drives trial and membership.
• Present confidently to large groups of franchise owners in-person and via Zoom to share playbooks, educate on marketing best practices, and inspire execution.

Lifecycle Marketing, Social Media & Copywriting

• Own and optimize email and SMS marketing to nurture leads, convert trials, and increase retention across the network.
• Guide and elevate social media strategy for local and national presence, ensuring Body20 stands out as the modern, tech-forward EMS brand.
• Write and refine high-converting copy for ads, email, SMS, websites, and local campaigns.

Data & Optimization

• Monitor lead flow, conversion rates, and campaign ROI across the system; analyze data to make smart marketing decisions and continually improve results.
• Translate performance metrics into clear, actionable insights for both the corporate team and franchisees.
• Stay ahead of fitness marketing trends and EMS category positioning to keep Body20 competitive and innovative.

Qualifications

• 5+ years of marketing experience, ideally within franchise, multi-unit fitness/wellness, or technology-driven consumer brands.
• Proven ability to create and execute campaigns hands-on not just manage strategy.
• Strong understanding of lead generation funnels, lifecycle marketing (especially email & SMS), and social media-driven brand growth.
• Excellent copywriting skills able to craft persuasive, on-brand messaging that converts.
• Experience creating marketing systems, templates, and playbooks that scale across multiple local operators.
• Experience working closely with franchisees or local operators to drive results is highly preferred.
• Confident presenter and trainer, both virtually and in person.
• Data-driven mindset with the ability to assess performance and pivot quickly.
• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).

Nice-to-Have Tools & Platform Experience

• Google Ads & Analytics
• Meta Ads Manager
• HubSpot or similar marketing automation and website management tools
• MindBody/ClubReady (fitness studio management systems)
• Figma, Canva, Adobe or similar design collaboration tools

• Marketing AI Tools and Platforms (ChatGPT, Jasper, Claude)

Physical Requirements

• Regularly required to sit for extended periods and use hands to operate a computer, keyboard, and other office equipment.
• Must be able to lift up to 20 pounds for tasks such as transporting marketing materials or event supplies.
• Must be able to travel to franchise locations, conferences, and industry events as needed

Why Join Body20

• Play a pivotal role in scaling one of the most exciting technology-driven fitness brands in the U.S.
• Help own the EMS category and define how consumers discover and experience this new way to train.
• Work closely with an experienced leadership team while owning marketing execution.
• A dynamic, entrepreneurial environment — perfect for a marketer who loves to innovate, create systems, and see their work drive measurable growth.