Product Marketing Manager, Footwear

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. 

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:  

• Runner First 
  • We act in the best interest of the runner
• Word is Bond 
  • We do what we say we’ll do 
• Champion Heart  
  • We give our all in everything we do  
• There is no “I” in Run 
  • We stay generous with our humanity 
• Keep Moving 
  • We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement – because we’re all moving towards something. Let’s run there.   

Your Job

As the Product Marketing Manager at Brooks, you are responsible for developing core product marketing positioning, messaging and assets as well as sales and marketing tools across our Footwear line for sell-in with retailers and to support our direct-to-runner channels. Working with the PLMs as well as the internal Creative, Sales, Marketing, and eCommerce teams, the key deliverables include product positioning for key styles, copy, photography, video, packaging, and collateral support that support our product goals, advance our leadership position, and drive the overall business and brand.

Develop strategy for ongoing product and tech storytelling that informs our marketing and eCommerce plans.
Attend the seasonal product meetings to understand the key product stories for each season.
Craft product positioning and messaging for all key Footwear categories and communicate the value proposition of our products to differentiate us in the market, solidify our leadership position, resonate with runners and balance performance, technology, and our brand platform.
Lead product naming process in collaboration with key stakeholders to brainstorm, vet, and recommend on-brand product and technology names for new footwear styles and technologies.
Partner with the internal Creative , Marketing and eCommerce teams to create product and technology storytelling content (product videos, tech videos, copy, photography etc.).
Lead the development of the seasonal sell-in brief in consultation with the Sales and Marketing teams, identifying key stories and required sales materials leading into Sales Meeting.
Become immersed in the details of product creation, including research, product team offsites, and travel to factories and inspiration trips.
Work with the Product Marketing and Footwear PLM team to map out multi-year strategies for brand positioning.
Work with manager and project manager on innovating the process for product positioning documentation, workbook, sell-in tool briefing, packaging, and product claims for continuous improvement.
Provide directional guidance on sell-in materials including product display, Tech Sheets, workbook, etc.
Work with Product and Research teams on product and technology naming and to develop product packaging and labelling that aligns with our brand stories.
Consult with Legal team for trademark approvals.

Bachelor’s degree in Marketing or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
5+ years of experience in brand or product marketing, consumer-packaged goods preferred
2+ years of experience in performance footwear preferred, but not required
Proven experience in cross-functional collaboration and partnership across multiple divisions
Strong creative, planning and conceptual skills
Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another
Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots”
Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help out wherever necessary
Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community
Availability to travel 5-10%
Embraces and lives the Brooks values!