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Boston, MA
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NOBULL is a no bullsh*t training-inspired wellness brand. Built to support you in your pursuit of physical, mental, and emotional strength. NOBULL is known for their best-in-class, award-winning footwear. With options across training, lifestyle and nutrition, NOBULL has the tools for anyone who wants to be a better version of themselves and get stronger physically, mentally and emotionally. Our team is comprised of talented entrepreneurs, passionate industry professionals, and hardworking creatives from a variety of backgrounds.
The Manager, Brand Marketing role will lead the development and execution of strategic go-to-market plans for NOBULL. This individual ensures coordination and consistency with all owned channels and teams. This is a central role in the marketing department requiring holistic planning, collaboration, and influence within marketing and across the organization. They will help to coordinate the launch of products and campaigns that gain media attention and drive strong sell-through.
Responsibilities:
- Support the development and execution of brand marketing campaigns for NOBULL products. These campaigns play a crucial role in driving brand awareness, engagement, and sales for the brand.
- Collaborate with cross-functional teams to ensure that brand positioning and objectives are well-defined and deliver a consistent brand message. Lead the internal marketing teams to determine proper needs and execution by channel, and maintain one aligned voice.
- Drive the creative brief process to develop the assets and manage the development of marketing assets for execution.
- Collaborate with Partnerships team to ensure strong brand messaging and consistency shows up across partnership programs with current and future partners.
- Collaborate with CRM team on loyalty program to drive retention, increase lifetime value (CLV), and foster emotional connections with our NOBULL community.
- Use consumer insights strategy ensuring consumer insights are embedded cross functionally.
- Lead measurement and reporting for optimization, including product launches and weekly reports.
- Perform other duties as required/assigned by manager.
Qualifications:
- 5+ years of marketing experience. Consumer product experience preferred.
- Bachelor’s degree or equivalent experience required.
- Comfortable working in a dynamic and fast-paced environment.
- Solid written communication skills and demonstrated comfort level with public speaking.
- Strong project management skills, time management skills and attention to detail while simultaneously managing multiple projects.
