Director, Business Intelligence & Strategy

Posted 5.6.24

Fitt Talent Partners is a specialized recruitment firm working with top health, fitness, and wellness companies. 

We’re filling this role for a client.

Job Description

A leading health and wellness platform, is seeking a highly motivated and experienced Director / Sr. Director of BI & Strategy to play a pivotal role in our digital transformation journey. Reporting directly into the Chief Operating Officer, this key leadership position involves three core responsibilities: product analytics, AB testing, and data interpretation. The successful candidate will be a hands-on leader, driving a data-driven mindset across the organization and leveraging analytics to inform strategic business decisions.


  • Analytics Instrumentation Strategy:
    • Develop and execute a comprehensive analytics instrumentation strategy for our web and native app experiences.
    • Collaborate closely with product and content teams to implement necessary analytics, ensuring alignment with our 2024 objectives.
    • Define key metrics and KPIs that provide actionable insights into user behavior, engagement, and overall performance.
  • AB Testing Strategy:
    • Oversee and lead the AB testing program in collaboration with product and marketing teams.
    • Establish criteria for test selection, frequency of testing, and methods for analyzing and interpreting test results.
    • Drive a culture of experimentation and data-driven decision-making within the organization.
  • BI Tooling Evaluation and Recommendation:
    • Evaluate the existing end-to-end BI tooling suite and make recommendations for scaling the analytics data platform.
    • Justify tooling choices based on scalability, compatibility with our needs, and potential for seamless integration.
    • Work closely with the data engineering team to ensure a robust and scalable analytics infrastructure.
  • Reporting Framework:
    • Design and implement a robust reporting framework for delivering BI reports to various stakeholders.
    • Develop key reports for board, executive, and company-level updates on a daily, weekly, monthly, and quarterly basis.
    • Ensure reporting consistency and accuracy, covering both digital and physical product performance.
  • Cross-Functional Collaboration:
    • Collaborate effectively with cross-functional teams, including retail, DTC, marketing, content, and customer support.
    • Develop and maintain a set of KPI accountability dashboards to align with departmental goals.
    • Foster a collaborative environment where data insights drive strategic decision-making across the organization.
  • Actionable Insights:
    • Extract meaningful correlations from data to inform strategic business decisions.
    • Translate data insights into actionable recommendations for improving the overall customer experience.
    • Work closely with the Principal Data Analyst and the supporting team to ensure the highest quality of analytics and insight


  • At least 5 years experience of managing a team of 3 or more data analysis. Experience
    managing data engineering teams is a plus.
  • Proven experience in product analytics, AB testing, and data interpretation.
  • Hands-on leadership with a consumer-obsessed and data-driven mindset.
  • Experience managing end-to-end BI tooling and analytics data platforms
  • Experience with Customer Data Platforms is a plus.


Remote (West Coast)

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