National Sales and Marketing Manager

Can you create marketing magic that elevates sales to new heights?

Are you driven by the energy of the fitness industry?

If so, we want to learn more about you!

Explore our dynamic Canadian National Sales and Marketing Manager role and shape the fitness narrative with us!

Dyaco Canada Inc., based in Niagara Falls, Ontario, is a leading provider of innovative fitness equipment, outdoor play, and e-mobility solutions committed to enhancing the health and well-being of individuals across Canada is seeking a National Sales & Marketing Manager. Reporting to the president, the National Sales and Marketing Manager will lead a team of skilled sales and marketing professionals to achieve the company’s revenue and profitability goals in the Canadian market.

The Ideal Candidate:

You thrive in a fast-paced, growth-oriented environment and naturally take ownership of your results. As a strategic thinker with a hands-on approach, you bring a refined blend of sales expertise and modern marketing acumen, especially in digital channels. You inspire confidence through your leadership, champion collaboration, and know how to bring the best out of a team. You’re energized by the challenge of shaping a brand’s national presence and are motivated by measurable outcomes. Most importantly, you lead with integrity, care deeply about customer experience, and share our commitment to health, fitness, and continuous improvement.

This is an in-office role. Applicants must be legally able to work in Canada and out of our Niagara Falls, Ontario office.

Compensation & Benefits:

• Starting salary range between $105,000 – $115,000 CAD based on experience and skill.
• Car allowance
• Full-time salaried position, standard business hours (8:30 am – 5 pm), business casual dress
• Full medical and dental benefits
• 3 weeks of paid time off annually
• Employee discount program
• Professional development reimbursement

Primary Duties and Responsibilities:

Meet or exceed marketing and sales financial objectives.

• Understand company objectives and develop and research new business opportunities and sales and marketing strategies, develop pricing strategies, and negotiate contracts.
• Effectively manage sales channel – selling objectives, deploying required support, developing sales and marketing KPIs, and meeting with key customers.
• Create and implement short and long-term marketing strategies to meet sales team goals and annual sales targets.
• Organize and facilitate weekly sales and marketing meetings to track KPIs.
• Preparing action plans to identify targets, identifying new sales opportunities, preparing presentations, communicating new services and products, coordinating across departments, and implementing sales activities.
• Establish sales objectives by forecasting and developing annual sales quotas for regions and territories, projecting expected sales volume, and profit for existing and new products.

Foster a culture of continuous process improvement with in-depth knowledge of the products and services offered by Dyaco Canada Inc. and the selling skills required to present those offerings to our customers.

• Manage human resource functions, e.g. recruiting, selecting, training, coordinating, and coaching employees.
• Assess the knowledge & selling skills capabilities of the sales personnel to set and reinforce expectations through verbal and written coaching.
• Provide career development and coaching/mentoring to your team.
• Demonstrate superior technical selling skills and knowledge of the products offered and the benefits thereof.
• Ensure reports and other internal intelligence and insight are provided to the sales and marketing team.
• Manage and implement the sales forecasting, planning and buyer-driven sales and marketing processes, establishing high levels of quality, accuracy and process consistency for the sales and marketing organization.

Desired Experience & Qualifications:

Need to have:

• Bachelor’s degree in business administration, marketing, or a relevant field
• 5-10 years of experience in a managerial position
• Minimum 2 years of national account management experience
• History of successfully meeting sales goals
• In-depth knowledge of SEO/SEM/Digital marketing techniques and best practices
• Documented experience in training and developing employees
• Excellent negotiation and leadership skills

Nice to have:

• MBA or relevant graduate degree
• Experience in fitness equipment, e-bike, or similar durable goods industries
• Proven presentation, performance management, relationship-building, and negotiation skills.
• Previous CRM and database management experience
• Completion of a formal sales training program within the last five years
• Understanding of sales and marketing performance metrics
• Strong business acumen with a problem-solving attitude

About Dyaco Canada Inc.:

Dyaco Canada Inc., a wholly owned subsidiary of Dyaco International, serves customers and retailers throughout Canada as a sales, marketing, and distribution company. Dyaco Canada Inc., located in Niagara Falls, Ontario, specializes in residential and commercial cardio and strength fitness equipment, e-bikes, and trampolines.

Our brands are some of the most recognizable in the industry. Our mission is to inspire fitness journeys by empowering individuals and communities across Canada to embrace a healthier and more active lifestyle. We positively impact people’s lives through our commitment to providing high-quality, reliable fitness products and industry-leading service.

Learn more at our Website: https://dyaco.ca/ or on LinkedIn: https://www.linkedin.com/company/dyaco-canada-inc/

Our Values:

It is important to us that you understand our organization’s values; you will learn more about them throughout the interview process.

Health & Fitness is who we are:

We embody health and fitness as core aspects of our identity. We are committed to providing products that not only contribute to physical well-being but also foster a positive impact on people’s lives through fitness.

Integrity is our foundation:

Being honest and ethical in all our actions and upholding the highest standards of professionalism, dedication, and personal conduct.

Service is what we do:

We are service-minded, meaning that we care about providing a meaningful, supportive, and honest experience to our customers, vendors, and team members.

Quality is how we do it:

We take pride in providing high-quality products that we stand behind with excellent service, ensuring customer satisfaction, profitability, and growth as a company and as individuals.

Respect guides our actions:

We treat our customers, vendors, and team members with dignity and respect. We conduct ourselves with competence to establish and nurture strong and lasting relationships.

To Apply & Our Process

Due to the high volume of applicants, we may be unable to respond to every application. If you are chosen to move forward, our interview process follows this sequence:

• 15-minute phone screener interview with a member of our team.
• 30-minute interview with two members of our team.
• 60-minute values and fit interview with members of our team.
• Reference and background checks.
• A decision is communicated, and an offer is extended.

Dyaco Canada is an equal opportunity employer, and we welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please inform us within your application if you require any accommodations, and every effort will be made to meet your needs.