Product Lead

About Kickoff

Kickoff is redefining fitness and preventive healthcare.

We’re the first platform to offer personal training and nutrition coaching covered by health insurance. Over the past year, we’ve grown 10x, and we’re just getting started.

Our mission is to give everyone the support they need to live a dramatically healthier, happier, longer life. We drive unparalleled outcomes by combining a human-first, compassionate approach with self-improving AI behind the scenes that guides ever more effective care.

We’re making our first Product hire. If you’re excited by AI that helps real people, a massive healthcare opportunity, and a mission-driven team moving fast, we’d love to meet you.

The Role

We’re looking for a Product Lead to build a self-improving product that helps people live dramatically healthier lives. Our ambition is to change the face of healthcare through prevention—and you’ll lead the creation of the engine that makes it possible.

We have an extraordinary window into our clients’ lives: wearable data, activity in our app, coaching calls, SMS conversations, workouts, meal logs, habits, and progress over time. Together, these can reveal how someone’s health and daily life actually fit together. AI gives us the opportunity to find connections in that data, understand what matters for each person, and help their coach act on insights that would previously have been impossible to uncover at this scale.

Your job is to turn that possibility into a product that keeps getting better: connect the data, discover promising insights, translate them into personalized guidance, measure what actually helps, and feed those results back into the next recommendation. Every interaction becomes an opportunity to learn how to deliver more effective care, for that client and for others.

You’ll shape the vision and build it hands-on with our Senior Product Engineers, coaches, and health experts. The work spans AI, human behavior, product design, experimentation, and the science of living well. There are fascinating questions to answer, new experiences to invent, and an enormous amount of room to explore. If you love building products and find yourself obsessing over how people could feel better, get stronger, and stay healthier for longer, this should feel like a dream job.

What You’ll Do

• Build the engine for continuously improving health outcomes. Create the product loop from client data to insight, coach action, measured outcome, and better guidance. Define the vision, choose where to start, and turn it into a focused roadmap.
• Build the dream client and coach-facing products and features to wow our users and drive results. Explore, prototype, and ship. Spend time with coaches and clients, use AI tools to bring ideas to life quickly, and refine the details until complex capabilities feel simple and delightful.
• Find the insights hidden across a client’s life. Bring together signals from wearables, our app, calls, and messages. Use AI to uncover patterns in exercise, nutrition, sleep, recovery, and behavior that can inform more effective, personalized care.
• Make those insights useful in the moments that matter. Help coaches understand what is happening, what to try next, and why. Give clients clear, motivating experiences that make healthier choices easier during sessions and between them.
• Build a product that learns what works, for whom, and when. Design experiments, evaluate AI-generated guidance, and connect recommendations to real outcomes. Work with coaching, nutrition, clinical, and data experts to turn promising patterns into tested improvements.
• Lead the team that brings this to life. Manage our five Senior Product Engineers, providing product planning and oversight through weekly design reviews and demos. Help their projects succeed, instill the systems and culture required to build a world-class product, and hire and develop PMs as we grow.

Product Areas You’ll Lead

• Coach product: Make our health and wellness protocol easy to deliver during sessions and between them. Connect coach workflows to performance metrics and compensation, and make the tools a pleasure to use. Partner closely with coaching leadership and Head Coaches.
• Client product: Help clients follow the protocol, stay connected to their coach, and see their progress. Build an experience clients want to tell others about.
• Health measurement and data collection: Use measurements, integrations, partnerships, and connected tools to track health outcomes, inform recommendations, and improve care. Work closely with company leadership, nutrition and clinical leaders, and our Data Analyst.
• Experimentation and data science: Build the system for testing changes and continuously improving guidance for coaches and clients. Lead this work within product initially, then partner with a Data Scientist as the team develops.

Example Problems You Might Work On

• What could we learn by connecting a change in wearable data with something a client mentioned on a coaching call and a pattern in their meal logs?
• How can we help a coach discover which change to exercise, nutrition, sleep, or daily habits is most likely to help this particular client next?
• How do we learn which recommendations actually improve outcomes, for whom, and under what circumstances—and use that learning to improve future guidance?
• Can we recognize when a client is starting to struggle and help their coach intervene at the moment it will matter most?
• How can every coaching conversation and client outcome make the product more useful, while keeping the experience personal, compassionate, and simple?

What We’re Looking for:

• World-class product chops. You’ve built products people love, have exceptional product taste and user empathy, and can turn a bold vision into a simple, compelling experience.
• You build with AI. You use AI and agentic tools every day, quickly turn ideas into working prototypes, and are excited to create products that learn from data and feedback.
• You love open-ended problems and hands-on building. You can move between discovering an unexpected pattern, testing it with users, and shaping an experience that makes it useful.
• You live and breathe wellness. You’re a biohacker or deeply engaged wellness practitioner who actively learns about exercise, nutrition, sleep, recovery, and behavior change. You can teach our team, critically assess evidence, and see possibilities for helping people that others miss.
• You can lead senior builders and grow a product organization. You can manage technically autonomous Product Engineers, strengthen their product planning and judgment, and hire and develop excellent Product Managers.
• You are exceptional at analytics. You can investigate complex data, ask sharp questions, design experiments, distinguish correlation from causation, and translate evidence into better recommendations and product decisions.
• You are motivated by helping people improve their lives in measurable ways.
• You are high-agency, low-ego, and comfortable operating in a fast-moving startup.
• You’re excited to work in person with a tight-knit team in NYC.

Bonus Points

• You have experience with clinical diagnostics, including turning diagnostic results or biomarkers into useful product experiences.
• You have experience automating the optimization of LLM outputs, using evaluations and feedback loops to improve quality over time through prompt, model, or fine-tuning changes.
• You’ve built health, wellness, fitness, or other relevant consumer products with excellent UX.
• You have experience using AI tools for wireframes, prototypes, and visual exploration.
• You’re active in the NYC tech/startup community.
• You’ve been a founder or early startup employee.