DTC Performance Creative

DTC Performance Creative

Paid Ads + Lifecycle Execution (Video & Static)

About Lagoon

Lagoon is a performance sleep brand built for people who take their outcomes seriously. We design adjustable, data-informed pillows trusted by elite runners, professional athletes, and high-performing individuals who understand that sleep is a key performance lever.

We’re a founder-led, performance-first company, and we care about clarity, craft, and data-driven results.

This Role Exists To

• Take paid ads (Meta) and lifecycle (email) creative execution off the founder’s plate
• Dramatically increase creative testing velocity
• Turn winning ideas into lots of high-performing variations
• Feed paid ads and lifecycle channels with consistent, conversion-oriented creative
• Help Lagoon scale responsibly and profitably

If you like doing work that directly impacts revenue, you’ll like this role.

This Is a Performance Creative Role

Your work will be judged by how it performs, not just how it looks.

Strong candidates for this role naturally think in:

• Hooks and scroll-stops
• Creative iteration and fatigue
• Why ads win or lose
• How creative impacts CPA, CTR, and ROAS
• Shipping volume over endless polish

You don’t need to be a media buyer – but you do need to care deeply about outcomes.

Creative Taste & Judgment 

Great performance creative isn’t just technical – it requires taste, judgment, and timing.

You should be someone who:

• Instinctively knows when something is compelling vs. generic
• Can spot a strong hook, line, or visual in seconds
• Understands cultural context and tone, especially in fitness, endurance, and performance spaces
• Can make something feel obvious in hindsight

If you “just get it” when it comes to good creative, this role will feel natural.

What You’ll Own (Day to Day)

This role is approximately 70% paid ads (Meta) creative and 30% lifecycle (email) creative.

1. Paid Ad Creative Execution (Primary Responsibility)

• You will turn high-level creative direction into lots of usable paid-ad assets (Meta).
• Extremely comfortable creating static and video ad creative using Canva, CapCut, Figma, and Adobe tools such as Photoshop and After Effects.
• Turn a single creative angle into multiple performance-driven variations (format, hooks, captions, etc.)
• Edit and structure UGC to perform effectively as ads (storytelling, incorporating b-roll, piquing interest, etc.)
• Work closely with our creator ops lead to influence and iterate on UGC
• Review performance signals with CEO and media buyer to iterate on what’s working

You will not own media buying – but you will be expected to learn from performance and build the next version faster.

2. Email & Lifecycle Creative Execution (Klaviyo)

• Design email assets in Canva or Figma (mobile-first, clean, on-brand)
• Repurpose winning ad creative, athlete quotes, and podcast moments
• Keep lifecycle content fresh, consistent, and conversion-aware
• Improve clarity, layout, and visual hierarchy across emails

The founder sets the marketing calendar and messaging direction – you bring it to life.

3. Creative Repurposing & Distribution

• Utilize performance learning into CRO wins
• Maintain a clean, well-organized creative library
• Prep creative for website use (UGC blocks, testimonials, credibility sections)
• Help reduce creative fatigue by constantly refreshing inputs

What You Will NOT Be Responsible For

• Media buying or budget management
• Growth strategy or dashboards
• CRO decision-making
• Partner negotiations
• Managing people
• Product strategy

This is a hands-on creative execution role, not a project management role.

Required Experience

• 2–5 years working in DTC or performance marketing
• Direct experience building creative that has run on Meta with a substantial budget
• Demonstrated ability to generate multiple creative variations from a single concept or angle
• Clear understanding of the difference between brand creative and performance creative
• Comfortable creating both video and static assets
• Extremely fluent in Adobe, Canva, CapCut, and Klaviyo
• Portfolio or examples must include paid acquisition creative (not just organic or brand work).

If your background is purely brand design or project management, this role will not be a good fit.

You’re Likely a Strong Fit If You…

• Obsess over why ads win or lose
• Prefer testing 10 versions of an angle over polishing 1
• Save ads from brands you admire and reverse-engineer them
• Care about performance metrics even if you don’t run the ads yourself
• Enjoy shipping work daily and iterating quickly
• Are energized by execution, not debating ideas
• Want to work closely with a founder and see your impact clearly
• Have opinions about which ads are good or bad and can explain why
• Regularly study or save ads from brands you admire
• Have strong creative instincts and can quickly tell when something works or doesn’t
• Can bring a clever angle, sharp line, or unexpected framing to otherwise straightforward ideas

This Role Is NOT For You If You…

• Want to be a strategist, director, or “head of”
• Dislike execution-heavy work
• Prefer long timelines and perfect polish
• Want to focus on aesthetics without caring about performance
• Need constant direction or approval
• Are looking to manage a team right now

What Success Looks Like (First 90 Days)

• Founder is no longer building ads or emails personally
• Paid ad creative testing volume increases materially
• Winning concepts are identified and iterated quickly
• Lifecycle creative looks cleaner, sharper, and more conversion-aware
• Creative output is fast, organized, and consistent
• You’re operating with minimal oversight

Compensation

• $55,000–$75,000 USD, full-time, bonus-eligible (based on experience)
• US-based only; remote role