Lifecycle Marketing Manager

Posted 3.21.24
Los Angeles, CA

Fitt Talent Partners is a specialized recruitment firm working with top health, fitness, and wellness companies. 

We’re filling this role for a client – A fast-growing human performance company offering the highest quality supplements designed to enhance physical and cognitive well-being.

Job Description

We’re looking for a CRM and Lifecycle Marketing Manager to join the Marketing Team to support our retention strategy and execution. We’re looking for someone who has experience managing email marketing programs and SMS programs, optimizing program performance through testing and possesses strong reporting acumen.

The ideal candidate is scrappy with a bias towards action, always willing to roll up your sleeves to get the work done. The role requires someone who is self-motivated, loves data, and creative thinking. This person should be passionate about email and SMS programs, and maintain a pulse on trends and new ideas.


  • Own email marketing calendar
  • Help devise new ways to test and optimize existing campaigns and flows
  • Monitor and report on program performance
  • Partner with Editorial, Social and Creative teams to devise new campaigns and maintain synergy across channels
  • Participate in strategic planning to evolve our retention program
  • Proactive collaboration with the Customer Experience Team to ensure a best-in-class customer experience
  • Quick to troubleshoot and resolve any issues


  • 4-6 years of demonstrated success experience working in email and SMS marketing, subscription model preferred
  • Experience working directly in Klaviyo and/or Attentive
  • Strong Excel and reporting background
  • Comfortable doing work in the trenches while still maintaining a strategic perspective


  • This position is a hybrid role in-person out of our Santa Monica, CA office, and requires travel quarterly.
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