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About Lyra Health
Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, nearly 20 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.
About the Role:
We’re looking for an innovative content strategist, hands-on storyteller and dynamic team leader who knows how to use content to drive business growth.
As a member of our Brand & Integrated Marketing team, you’ll lead our content marketing function. You will:
– Lead the development of full-funnel content programs that influence pipeline, new business, upsell and renewal goals.
– Showcase our thought leadership in mental health care with insights from original research and Lyra subject matter experts.
– Unlock new possibilities. Accelerate the use of AI (as a co-creator) to help us scale smarter. Embrace next generation tech & tools to stand out in the market.
– Continuously evaluate content performance data to shape strategy and maximize business impact.
If you thrive at the intersection of strategy, insight and execution—and care deeply about modern marketing strategies—we’d love to meet you.
This role can be carried out from our Burlingame, CA headquarters, hybrid, or fully remote/virtually. Remote candidates must be physically located within the United States.
Responsibilities
- Lead a team of content marketers – including writers and content strategists focused on crafting thought leadership, segment and solution stories.
- Developcontent strategies and programs designed to engage buying profiles in key market segments (for example: HR professionals, benefit consultants, channel partners).
- Proactively Identify content needs & lead the development of full-funnel content packages from seller materials to top of funnel content that resonates with decision-making HR leaders and influencers.
- Build a modern content marketing engine – using AI to scale smarter and faster.
- Continually evaluate and report on the team’s content performance metrics.
- Ensure that all content developed—from web copy and sales pitches to webinars, aligns with our GTM narratives and business priorities.
- Partner with subject matter experts and leverage original & secondary research to fuel engaging content and insights for our target audiences.
- Collaborate cross-functionally, working directly with GTM leaders across marketing, sales and customer success to inform content production efforts.
- Oversee event content development for key Conferences/Events & webinars
- Collaborate with the brand design team to ensure all content is on-brand and visually compelling.
Qualifications
- 10+ years of experience in content marketing, public relations, corporate coms or related role —ideally in health care, benefits, or HR tech
- Degree in marketing, communications, English, journalism, public relations or related
- A data-driven mindset with deep experience analyzing and reporting content performance metrics
- Skilled in leveraging AI to generate ideas and scale smarter.
- Demonstrated experience leading a marketing team and working cross functionally
- Exceptional B2B content development & writing skills + the ability to simplify complex topics and make them compelling
- A portfolio of work that showcases content development across the funnel—from blog posts and selling tools to thought leadership assets
- Strong ability to prioritize and make decisions in a fast-paced environment
Preferred Qualifications
- Experience marketing to HR, benefit consultants, or enterprise buyers
- Knowledge of the U.S. health care system and the evolving employer-sponsored benefits landscape
