Director, Creative

Reporting to the Senior Director, GTM Operations, the Director, Creative’s role is to lead and unify Spring Health’s creative vision by setting and enforcing brand standards, directing high-impact cross-functional creative work across design, video, and social, and ensuring all marketing experiences cohesively reflect our product and drive growth.

We are only considering NYC-area based candidates for this role. This is a this hybrid position with 3 days a week in our NYC office.

What you’ll do: 

• Own and evolve the Spring Health brand. Set the tone, style, and visual identity of Spring Health’s brand and ensure it shows up consistently and powerfully across all channels.
• Lead creative direction across all marketing work. Oversee and approve design, video, and social assets that reflect our product and mission, and drive business growth.
• Improve creative operations. Partner with GTM Operations PMs to improve systems and workflows that boost team efficiency, ensure on-time delivery, and align work with company priorities.
• Manage and grow a high-performing team. Support and develop a multidisciplinary team, fostering a culture of creativity, feedback, and high standards.
• Connect brand and product. Partner with VP of Product Design to ensure marketing experiences align with and extend the product experience.
• Measure and show impact. Work with marketing and analytics to track how creative work contributes to key business outcomes and use that information to prioritize future creative work. 
• Inspire through vision and leadership. Bring bold ideas and serve as a strategic thought partner across the org, championing the role of brand and design.

Success looks like: 

Creative work clearly supports marketing goals and drives engagement, conversion, and brand awareness.The team consistently delivers high-quality, on-brand work that’s polished, effective, and cohesive.Creative operations are efficient and cost-effective, with strong output and smart use of resources.The team is high-performing, motivated, and growing in their skills and contributions.Cross-functional partners view the creative team as trusted collaborators and strategic thought partners.You provide a strong creative vision that evolves the brand and inspires alignment across the company.

What you’ll bring: 

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• 8–10+ years of experience in design, with at least 3 years in a creative leadership role
• A strong portfolio showcasing high-quality, strategic design across digital and brand experiences
• Experience leading social media and video production teams. 
• Deep expertise in brand systems, campaign design, and marketing creative
• Strong people management skills with experience coaching and growing creative talent
• Excellent communication, collaboration, and presentation skills
• A thoughtful, curious, and passionate approach to problem-solving through design

The target base salary range for this position is $173,110 – $216,390, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.